For the benefit of those who read our posts we are sharing a snapshot on the progress of a five-location retail chain’s Search Engine Marketing Campaign after six months.  This particular business offers cash advances and title loans in the Central Texas area.  What do you think?  Is it doing well with SEO? Room for improvement?  How about your title loan or cash advance business?  Is it doing better or worse?  

The results shared here are what will net a business 148 online applications in one month which was the actual April 2019 total.  It could and probably will be higher in future months because this time of year traditionally is the lowest in demand.  That being said, right now this cash advance and title loan business is achieving some of its best results since starting the SEO campaign in late September 2018. 

The SEO team at Hearst Media Services, 
https://hearstdms.com/localedge/tofsc (contact Ahmed Khalaf and team!) is handling this campaign and provides monthly reports that summarize where the business is at in a number of ways, what changes are made by them for you to improve, etc. 

Statistics that were reported for April:

·         43,000 impressions.

·         588 clicks.

·         148 online applications.

·         Online traffic has increased 20% since starting the SEO campaign in September 2018.

·         Cost broke out to $6.35 per lead generated.

What are the top sources of traffic?

70% Google, 20% is from actual entry of the website address, 2% Yelp, 2% Facebook, the rest was “others.” 

Comment: No surprises there, Google is king, and everyone needs to max out on this search engine every way they can! Yelp is proving to be a good source too, check them out directly.

What pages are visitors entering on?

Home, then contact us, across the board. Big drop off after that. 

Comment: This tells us site visitors check out the business online, get a feel for it, then look for a phone # to call and get a live person.

What cities are generating organic traffic?

Top 10: Austin, Dallas, Abilene, Houston, San Antonio, Waco, Round Rock, Pflugerville, New Braunfels, San Marcos. 

Comment: Strange to see Dallas and Houston pop up in these stats as the business is not located in those cities.

What search terms are leading customers to the website?

Top 10: Title loans, car title loans, Star of Texas, Title loan, Car title loan, Star loans, Auto title loans, Installment loans company, Installment loans Texas, Title loan near me.

Comment: Surprised that cash advances was not at least half of the top six results here. Not understanding why title loans was so popular.  Is the website more optimized to title loans versus cash advances?

For more information on the topic of SEO for your cash advance, payday loan, or title loan business, feel free to reach out to Michael Brown at the contact below, and to get in direct contact with the real experts call Ahmed Khalaf at 716-541-4174, or email him at akhalaf@hearst.com.

This blog post was written by Michael Brown, President of CAB Consulting and the Texas Organization of Financial Service Centers.  He can be reached at 214-293-8676, or Michael@CreditAccessBusiness.com.